MISSION, VISION & ORGANIZATIONAL VALUES

Mission:
The mission of the MIDPENINSULA COMMUNITY MEDIA CENTER is to inform, inspire and empower people to speak and act on behalf of their communities, to use television and the Internet to create and distribute programs that promote and celebrate individual expression, local achievements, education, cultural exchange, arts appreciation and civic engagement.

Vision:
Our vision is of a community that explores and uses video and other electronic communications technologies to tell its stories, learn about the diversity of the community, and engage in a dialogue that crosses political and cultural boundaries. We see these technologies as tools for public engagement, as affordable communications tools for local governments and non-profits, as a means of creative expression, and a path to an attractive career. In our community, all residents and community organizations will have the opportunity to learn how to use and apply these tools, and to share their opinions and creations with the rest of the community. Our youth will understand how to create and analyze video as a means of communication and expression. Local governments will have easy access to communications channels to keep the community informed about services, events, and policies of local interest. Community organizations will have affordable access to those channels to tell their stories and attract support.

Organizational Values:

1. We believe communications technologies can strengthen communities by providing information about the community, by creating opportunities for cross-jurisdiction dialogue, cultural validation, cross-cultural exchange, and voter awareness, and by allowing more voices to be heard.
2. We believe in supporting creativity because of its role in building a vital, vibrant community and economy.
3. We believe everyone should have the opportunity to learn how to use the latest communications technologies.
4. We believe media literacy helps people interpret and respond effectively to the messages they receive in their everyday lives.
5. We believe in upholding and protecting the First Amendment rights of citizens.
6. We believe public benefit organizations should have affordable access to video-based communications tools to help them tell their stories.
7. We believe local governments should have affordable access to television and Internet-based channels to help them reach their constituents.